Sportsnapss // Corporate Design

Sportsnaps is a newly founded company, which sells action-pics. In particular of extreme sport competitions. To show their passion for sports and sport enthusiasts, the new corporate design was essential. For this reason I designed comprehensive visual identity, which includes: Corporate logo, corporate typeface, corporate color, letterhead, continuation sheet, business card, flyers, vehicle design, digital presentation model and homepage with an online picture-shop; The base of the design, is my own type design. This guarantees a unique and tailor-made look. The types rough edges creates a technical and professional appearance. On the other hand their italics reveal a dynamic and sportive appeal. The same layout grid which was used to create the typeface, was used to shape the camera icon. This is the reason why the camera blends in the logo that well and supplements it perfectly.